As the Covid-19 epidemic continues into its second year, many businesses are still reversing. From food service and travel to beauty and alternative medicine, novel Corona virus have left few industries.
Nevertheless, the epidemic will eventually subside and as mass vaccinations go on, there is a light at the end of the tunnel and according to some publishers, it is a boom time that races consumers to enjoy the pleasures of a common life.
This is excellent news for businesses that survive, however not each one are ready to take advantage of the approaching boom. To do so, businesses need to begin a foundation now. Here are 2 of the ways some are doing so.
Maintain Relationships Using Materials
Major brands have turned to content in an effort to stay close to consumers. Brands in several industries, from hospitality to beauty, used an analogous playbook to confirm that they failed to lose their affiliation to consumers, though their primary channels of interaction with them were non continuous.
Of course, big brands with significant marketing spending were already well positioned to move dollars into existing content marketing budgets, but even small, local businesses started creating content in an effort to stay connected with customers. They have decided which they cannot serve in many cases.
For example, numberless restaurants and bakeries everywhere the globe have logged on to offer cooking and baking tutorials on common social platforms, together with Facebook, Instagram and YouTube.
Some have also created entirely new business models. Instead of simply showing customers how to cook and bake, some restaurants and bakeries started selling kits containing all the ingredients needed to prepare a recipe at home.
Now invest in lead generation to fill the pipeline
Some businesses have been forced to stop operations virtually due to the epidemic. For instance, doctors and clinics giving elective medical procedures, like cosmetic surgery and hair transplantation, are still in some areas unable or unwilling to offer their services due to the risks concerned.
But even if the doors are closed and also the lights are off for a few, Now's not the time for these businesses to sit down back and relax. Intellectual players are investing in lead generation to fill their pipelines so that when they are ready to see patients once more, they're in nice demand to faucet on Day one. Providers are adopting video conferencing solutions to conduct virtual consultations with highly interested prospects.
Businesses of all markets should be equally friendly. Even though they cannot deliver their products and services to customers, this does not mean that customers have left the funnel. Find out where these customers are in the epidemic world and meet them there.