Video marketing is a simple marketing tool where brands make videos for the product and the same is promoted in the social media channels. It helps to promote your company’s product and drives massive traffic to your site. Video marketing is also data-driven and it helps to promote your products on different media platforms.
Some of the basic features of video marketing are as follows –
- It helps you to connect with the audience.
- Videos help in building a backlink for your sites.
- Video has a high level of information retention.
- Video content brings around 74% of traffic.
- People prefer videos of written information.