This is the goal of every marketer - increasing their Facebook organic reach.
Social media has changed the way businesses market their products and services on the web. We keep watching a trend. One particular social media site that has been successfully leading the pack for a long time is Facebook.
There is no doubt that Facebook is a strong social media presence for your business. Mainly because this is the place where everyone can interact with you, including your Target audience.
Facebook is the most important strategy amongst marketers marketing strategies. Since Facebook has the widest user base of over 2.41 biillion active users, it makes it easy (and in some cases even cheaper) to reach your target market and make the right connections.
However, if you are not using appropriate strategies, funneling targeted traffic from Facebook to your site can be very challenging. No wonder "Facebook marketing" is still an enigma to many brands.
One of the strongest reasons is that Facebook marketing is not working for many people because they may fail to stand out from the rest.
When you are marketing on Facebook, you are basically competing with many other similar businesses in your niche that are targeting the same audience as you. You have to focus on being different from others in your approach, otherwise you will have a hard time connecting with your target audience.
But is it so?
No. As the competition increases, you also have to give your prospects a reason to leave Facebook and visit your site.
In other words, you need to impress the audience with a proposal that is very difficult to resist. There is something that makes them want to take action. And this is possible only when people are actually in touch with your proposal.
This is where Facebook comes into biological reach. Because ultimately, it all boils down to what percentage of your target audience actually gets to see your updates. And if you are not using Facebook advertising then it can be very difficult to grow your Facebook page.
However, if you can work on improving your reach and build a loyal set of viewers on Facebook, things may look different. And many more in your favor.
Now, let’s take a look at the tips which will boost your Facebook organic reach.
Tip # 1: Share Engaging, Native Video Content
There is little doubt about the continued decline of Facebook organic reach; Every experienced marketer accepts this. Despite this, native video content is being given more priority by Facebook.
Original video content is growing rapidly on Facebook and is known to help build genuine engagement. This is the reason many brands are trying to focus on it. When compared to other types of content (links and photos), video becomes a much safer bet.
Previously photos ruled the Facebook pages as it was a trend then, but Videos are the new trend of Facebook as it is less created and shared by business pages. Which automatically gives it a better Facebook organic reach.
So if you want to increase your Facebook organic reach, then add video to your social media content strategy. But make sure you are not making a video, its just a hake. Even if you are sharing videos, you need stellar content for positive long term results.
Tip # 2: Take advantage of the power of Facebook Live
Facebook Live video was introduced in April,2016 . And since then on a much higher level than other types of content, it has successfully helped many businesses connect with their followers.
That's right, Facebook Live can help you achieve higher engagement! Which can equalize better Facebook organic reach.If you want to increase your presence on Facebook, you cannot ignore the power of Facebook Live. You have to start experimenting with it.
When regular video content is compared, people spend 3X more time broadcasting content through Facebook Live. It is one of the most effective broadcasting tools we have on the web right now.
Due to the potential of Facebook Live and its ability to bring high engagement rates, it gets more brownie points than Facebook. As a content type, it gives you more eyes because Facebook makes it as a priority in its newsfeed.
Tip # 3: Study what is working for your competitors
Most of the time when you focus on analyzing the performance of your own content, you forget to look around and see what your competition is doing.
It is good to monitor your own content. But looking at the practices of your competitors gives you an edge. This not only helps you create better content, which resonates with your audience, but also helps you to upgrade your marketing strategy.
You can check the "Top Posts from Pages Watch" feature of Facebook to know about others in your niche.You can Contact us for more information as SMAC digital is the best Digital marketing agency in Jaipur.