We are always concentrated on ensuring that the content of our website is relevant and sets a high standard. The sentiments of the content are often overlooked and it can hurt you badly. Sentiment Analysis helps you determine the nature or mood of the content. You not only require quality in your content but also a positive mood to go with it. After all, the people feel about your business and website delivers the impression that it has on the mind of the reader. We have the resources and the experts to identify the loopholes in your customer service and offer immediate solutions.
Sentiment analysis - opinion mining, text analysis, emotion AI - determines the emotional tone behind words, to understand the attitudes and opinions being expressed. As humans, we do this instinctively - without thinking.
Sentiment analysis is not transferred only on the data obtained from social media platforms; it has much more to offer. It can also be implemented on data sourced from online complaint portals, CSAT programs conducted by organizations and even the feedback received from NPS survey. Available data on social media is public and reviewing it for the competitors can help to set benchmarks. Sentiment analysis can also be done to collect clients’ feedback on any newly released product or service.