As business owners, marketers, and sales executives, you spend a lot of your time on how to be simple, get additional traffic, leads and sales. One of the most effective ways to grow your business is to turn your website into a business tool.
Do you need a new website?
The customers online behaviors are ever-changing. At an equivalent time, web site style and internet development changes quickly along side the expectations of your customers. You can reduce returns by investing in your existing site and you will need a new website.
Here are some pointers your business needs a new website and investing in a new website is the first step towards a measurable sales and marketing strategy:
Your business has changed
Most businesses make changes to pricing, offerings, personnel, and more. We encourage our customers to update this type of information on the website as well. For example, Uber is offering online bookings for rides and varying rates. You should update this information on the website so that customers have consistent pricing and menu information.
Brand has been changed
Changes in your business often accompany changes in your business. Your brand includes advertising, customer service, reputation, logo etc. By adding this information to your website, you can gain more recognition for your company and potentially benefit new customers. It can be as simple as renaming your product or service package to align with your target audience.
Website content is not communicating the correct message
Content is one of the most vital components of your web site. We recommend that you refrain to change or enhance the content or to project an inattentive message. The customers you want to appeal to have developed and there is a good chance that there is also content. Your content should speak to your customer to understand who the site is for. Their mess points should be revealed by content messaging. Evaluate the decisions made on the website to determine the impact on your desired actions such as shopping, form completion, etc.
Do not use the site to help your customers
Once you get a customer, it is cheaper to keep them happy and delighted. The best way is to try to produce worth and support. Some of the things we are doing with our customers are adding a section of frequently asked questions, personalizing content, adding chatbots, and getting customers to reply or support to get tickets making it easier. By making your customers happy, you increase your opportunity for case studies, testimonials and referrals that help increase the number of new customers.
Need help? Schedule an appointment with one of our solution consultants to improve your website!