Like Millions of customers, you must also be surfing Google all day, Right? Well, all of us do. Google is everyone's virtual confidant. One who probably knows everyone better than anyone else. Why?
Because we tend to ask everything on Google. We mean Everything..
Google search data is the search data of the future. This is the Consumer Insights source to look for.
Curious about how Google searches can uncover different aspects of human psychology and behaviour? Let’s find out below.
So what does Google search data have to offer us?
Think of us as your consumer: There is so much insight that you can learn about us from our search behaviour and queries. And the beauty of all this, what you'll learn is likely to be much more authentic and honest than if we were sitting in a focus group.
Where does this honesty come from? Because we have absolutely zero drive to filter or stop our reality while Goggling. It takes the discipline of consumer insights to a whole new level and brings us to our point.
Track search trends to further understand the agenda of the areas you operate in and see if you can leverage this through PR or marketing efforts.
This can be a complementary effort to your social media tracking to keep track of trends.
Again, we want to emphasize that this is not yet an exact science. The scope and sample size of the research may not be as useful as you'd like them to be at times, but it is a fast, budget friendly and authentic way to conduct brand research and is definitely worth looking into if you are looking for ways to build your own brands. What can you make out of it?
New Market Entry
You want to expand your product or services to another country but not sure if this is the right move? Why don't you zoom in on Google searches done on that specific area to see if there's an appetite for your product and /Or how can you market it?
You can also estimate the best time to enter the market by closely observing Google search trends around your product and/or service. A good example tool for this would be Market Finder.
NPD & Contemporary Ideas
Google searches can sometimes reveal new product ideas you haven't thought of or haven't had a chance to convince your boss of.
Imagine you're a marketing or R&D manager who has come up with a great new product, but your boss is questioning the market's appetite for it and wants to see some evidence. You can strengthen your case by showing him Google search data and trends that reveal consumer demand.
Do you assert to be the best bike service company ever? Test how engaging your consumers are. Measure % for questions related to the best bike service companies and how often your brand is being mentioned on top organic results and benchmark yourself against competitors.